The Ministry of Ayush, in collaboration with the Ayush Export Promotion Council (AYUSHEXCIL), is proud to announce the forthcoming Ayush Quality Mark Programme.
The primary purpose of the Ayush Quality Mark is to establish a reliable stamp of quality and authenticity for specific categories of Ayush products and services, which meet global standards, positioning it as a trusted benchmark. This Mark will serve as a critical differentiator, building consumer confidence both domestically and internationally, and driving the entire sector towards world-class standards.
- Enhanced Trust and Credibility: Provides consumers globally with a reliable symbol of verified quality and safety, as applicable.
- Improved Market Access: Distinguishes high-quality offerings, making them more competitive in global markets.
- Sector Standardization: Encourages all stakeholders to adhere to finalized, robust quality standards which match global standards.
The Working Group (WG), established by the Ministry of Ayush,has finalized the detailed criteria for each category, the process for granting the Mark, and the required application forms and agreements.